We previously reported on Viacom launching a ‘No Diversity, No Commission’ policy in the UK, but they have now rolled that out to the entire global organisation. David Lynn, CEO and President VCNI said “Expanding ‘No Diversity, No Commission’ to our entire international organization is an important strategic move for ViacomCBS Networks International. VCNI creates and distributes content to audiences all over the world. This approach will ensure that we are both reflecting our audience, as well as elevating new diverse creative voices. Change requires thorough research, careful planning, and immense care, and we’re looking forward to creating impactful, sustainable change through the power of our networks, partnerships, platforms and brands.”
VCNI has also committed to the following initiatives to increase authentic on-screen representation and inclusive storytelling:
- Global Content, Diverse Voices: The company will identify global, scripted content that elevates underrepresented cultures, across both Youth & Entertainment and Kids & Family
- Elevating Diverse Creators: In Latin America, 25 percent of ViacomCBS International Studios’ budget will be allocated to the education and development of projects by BIPOC (Black Indigenous People of Color)
In addition VCNI’s Europe, Middle East, Africa and Asian division has also committed to dedicating 30% of its budget in 2021 produce stories focused on or related to underrepresented groups and issues.
We’ll report more on this as soon as we learn more